The first person to use Pendine Sands for a world land speed record attempt was Malcolm Campbell. On September 25, 1924 he set a world land speed record of 146.16 mph (235.22 km/h) on Pendine Sands in his Sunbeam 350HP car Blue Bird. Campbell raised the record to 174.22 mph (280.38 km/h) in February 1927 with his second Blue Bird. On March 3, 1927 Parry-Thomas attempted to beat Campbell's record. On his final run while travelling at about 170 mph (270 km/h) the exposed drive chain broke and partially decapitated him; Babs went out of control and rolled over. Parry-Thomas was the first driver to be killed during a world land speed record attempt. This was the final world land speed record attempt made at Pendine Sands.

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