As seen on TV

Hi folks

The other day on a television advert (not sure what it was advertising) I caught a glimpse of a view that I instantly recognised as being the same as from a picture featured on this site (see below).
The film clip was virtually identical to the picture, which is of Gold Hill in Shaftesbury, Dorset. Has anyone else seen the advert? and do they know what it was advertising?
The wonderful photo below is by Paul Hilton and can be found here

The only TV advert I've seen this street on was for Hovis Bread where a young boy was pushing his bicycle loaded with fresh bread up the hill which was portrayed as being in Yorkshire and often screened during the 1970s.

Paul Hilton

Hi Paul, thanks for the initial picture and thanks for the info on the Hovis advert. I vaguely remember the old Hovis ad, but no doubt like millions of others always thought it was in Yorkshire

Hi Peter, you were very close! Your mention of ASDA was all it took for Sarah to remember that it was in fact an advert for the supermarket chain Morrisons. Seems like they have played on the old advert by using the same location to advertise their own bread! Although I havent seen the advert again, it mentions it on wikipedia here http://en.wikipedia.org/wiki/Shaftesbury